Gizem Salcigil White
Award-winning Social Entrepreneur Gastro / Cultural Diplomacy & Country Branding Specialist
Branding Turkish Coffee with Gastro Diplomacy and Women’s Entrepreneurship
With the dream of becoming the first brand that comes to mind in the United States when it comes to Turkish coffee, we laid the foundation of the Turkish Coffee Lady initiative in 2017, as I realized the potential of Turkish coffee as a result of the market research I made while traveling country by country with the “Traveling Turkish Coffee Truck” since 2012. We wish to bring our business model, which has developed with the pandemic process, to the first Turkish coffee chain franchise sales and marketing point in the American market by combining our know-how in the market with a strong corporate identity work. Furthermore, the advent of UNESCO’s cultural heritage turkey coffee blend handling our valuable added the names of the cities located in the list of our differences, we believe we will create a global market. Our goal is to create a world brand that strengthens social relations with cultural shopping and supports women’s entrepreneurship.
Turk Kahvesini Gastro Diplomasi ve Kadin Girisimciligi ile Markalastirmak
2012 yilindan beri “Gezici Turk Kahvesi Kamyonu – Turkish Coffee Truck” ile ulke ulke gezerken yaptigim pazar arastirmasi sonucu Turk kahvesinin potansiyelini gormem ile birlikte Amerika’da Turk kahvesi denince akla gelen ilk marka olma hayali ile Turkish Coffee Lady girisiminin temelini 2017’de attik. Pandemi sureci ile gelisen is modelimizi pazardaki know-how birikimizi guclu bir kurumsal kimlik calismasiyla birlestirerek Amerika pazarindaki ilk Turk kahvesi zinciri franchise satis ve pazarlama noktasina tasimayi arzu ediyoruz. Ilaveten, Turkiye’nin UNESCO’nun kulturel miraslar listesinde yer alan sehirlerin ismini tasiyan katma degerli kahve harmanlarimiz ile kuresel pazarda fark yaratacagimiza inaniyoruz. Hedefimiz, kulturel alisverisle toplumsal iliskileri guclendiren ve kadin girisimciligini destekleyen bir dunya markasi yaratmak.